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Welcome to the murky realm of Myrkheim

Discover this falls new collection Myrkheim with it’s dark colors and twisted vibe. According to many scholars of Norse Mythology, dwarfs and svartalfar (black elves) are believed to be one and the same creature. Dwarfs as they are portrait in popular culture as in Tolkien’s Universe, are quite different from how dwarfs/svartalfar are described in old Norse literature. Living in murky mines underground, these dark ugly creatures forged magical items. Myrkheim also known as svartalfheim/nidavellir is the home of these creatures. The Myrkheim collection with it’s twisted dark expression is inspired by this dark realm of Norse Mythology. All the pieces in the Myrkheim collection are named after dwarfs and magical trinkets.

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Dark things to come

In June we launched a series of designs with a darker and more twisted expression. Based on the great feedback we received on the three designs Dainn, Hugstari and Draupnir, we have decided to make a whole collection with a more twisted look and feel. In the coming weeks we will reveal this new collection and it’s twisted pieces, so keep an eye out both here and on our social media profiles.

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Challenging the Ordinary – Bitcoin Payment Option Poll

At Primal Crafts we strive to be at the forefront with both alternative fashion as well as the experience that we provide. As part of the latter we are exploring the possibilities of introducing Bitcoin as a payment option in our store. We would like your opinion on what you think about Bitcoin. Please feel free to throw your vote below.

How would you feel about Primal Crafts adding Bitcoin as a payment option?

  • I don't trust Bitcoin and having it as a payment option would make me less likely to use the site. (45%, 5 Votes)
  • I don't use Bitcoin, but I would like to have the option available. (27%, 3 Votes)
  • I really don't care. (27%, 3 Votes)
  • I would prefer to pay with Bitcoin instead of Credit card or Paypal. (0%, 0 Votes)

Total Voters: 11

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We really appreciate your input and look forward to challenge the ordinary together.

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New Custom Material – Titanium

At Primal Crafts we like to experiment. One of our recent endeavors have been into the world of titanium. Titanium is a material mostly associated with spacecraft engineering, because of it’s high durability and light weight. In addition to it’s high strength the semi-matte satin-like surface is also quite unique among metals. Because the material is so strong it also allows for very thin geometries. We have only just begun to explore how the advantages of this material can be applied in the world of jewelry, but we are already now certain that we will be able to conjure something very new and interesting.


Brimir is now available in this new material. Titanium have also been added to the range of materials available on our material page. 

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Sneak peek

At Primal Crafts we celebrate sub-cultures and alternative personal expression. With our viking inspired “Asgaard” collection and the darker “Curse of the Moon” collection we have managed to make a dent in the otherwise monotone jewelry market. We are now venturing even further into unexplored territories and in the coming months we will lift the veil for some truly alternative jewelry. This week we will show you a bit of our upcoming “blackwork” collection.


We have long been fascinated by how masters of blackwork tattoos combine geometric patterns with animal skulls. We are working on translating the blackwork tattoo universe and style into our own DNA to create blackwork styled jewelry. Below is a picture of an early skull prototype with a mean spiky Mohawk.